WordPress + Elementor on Kinsta
Dual-audience site for providers and practices. I designed and shipped the Elementor build, then connected forms, nurture paths, and content architecture for education and conversion.
Open staging buildMarketing Manager
I build omnichannel marketing that fills the schedule.
I'm a marketing leader with 10+ years driving demand across web, paid, email, CRM, and sales channels, including healthcare at Topcon and end-to-end lifecycle builds for provider-facing brands. I connect patient and physician journeys to measurable volume.
About
Built for what Touchstone needs.
Lumexa is scaling outpatient imaging across 185+ centers, multiple brands, and two audiences: patients who need convenient access and physicians who drive referral volume. That takes insight-led creative, local market strategy, and digital execution that actually moves appointments.
I've spent 10+ years in B2B marketing, with deep healthcare experience at Topcon and hands-on work for provider-facing brands. I've built that stack end to end: brand campaigns, SEO and paid media, WordPress and Elementor sites, CRM-connected nurture, sales collateral, and launch programs for new locations. At Topcon I drove 81% pipeline growth. As a consultant I've owned full lifecycle builds from web to email to attribution.
This role maps directly to how I work: hands-on, cross-functional, and accountable to volume.
Impact
Marketing tied to volume and revenue.
Selected outcomes from healthcare B2B campaigns, digital demand programs, and CRM-connected lifecycle systems.
81%Pipeline growth through SEO, paid, and lifecycle automation
177%Digital-sourced opportunity growth YoY
23%YoY lead growth
115%Revenue growth from integrated campaigns
Recent work
Hired to modernize the full stack. Vital Tears.
Brought in to rebuild their marketing from the ground up: website, email, CRM, and lifecycle strategy. One engagement, every layer connected.
Stack modernization
Website → CRM → email → measurement
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01
Lifecycle strategy
Audience segmentation, journey mapping, and nurture architecture before anything shipped.
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02
Website
Elementor templates, conversion paths, and provider/practice journeys on WordPress.
Elementor
WordPress
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03
CRM & capture
HubSpot forms, field mapping, routing rules, and segmentation tied to audience intent.
HubSpot
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04
Email & nurture
Lifecycle campaigns, segmented tracks, and provider education sequences across the funnel.
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05
Measurement
UTM governance, GA4 events, and reporting that ties channel spend to form fills and pipeline.
GA4
GTM
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Engagement scope Hired to modernize website, email, CRM, and lifecycle strategy in one connected build.
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Elementor execution Hands-on page templates, responsive layouts, and staging on Kinsta before launch.
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Connected outcomes Every layer wired together: capture, nurture, attribution, and sales enablement for HCP audiences.
Role fit
Omnichannel marketing for Touchstone and beyond.
Brand strategy, local market GTM, digital leadership, sales channel activation, and launch excellence across a matrixed imaging network.
01
Omni-channel execution
Built integrated campaigns across digital and traditional media, SEO, paid, email, social, and sales collateral. Comfortable owning the marketing mix and measuring what drives volume.
02
DTC + physician channels
Experience marketing to patients and healthcare providers simultaneously: education content, referral messaging, and sales enablement that align to the same brand strategy.
03
Digital & web leadership
Hands-on with WordPress, Elementor, GA4, GTM, SEMrush, and agency partners. Led site relaunches, landing pages, and conversion paths tied to CRM and campaign attribution.
04
CRM & nurture
HubSpot-certified with Salesforce experience across prior roles. Built segmentation, lead scoring, lifecycle automation, and KPI reporting that connect marketing activity to outcomes.
05
Launch & local GTM
Executed go-to-market for new offerings and market entries: local strategy, competitive insights, center-opening campaigns, and promotional plans with measurable KPIs.
06
Matrixed leadership
Partnered across sales, ops, product, and agency teams in complex healthcare organizations. Deliver results through solid and dotted-line relationships without waiting for perfect conditions.
Marketing stack
Hands-on with the tools powering modern marketing.
WordPress and Elementor for web. HubSpot and Salesforce for CRM and nurture. GA4, GTM, and SEMrush for measurement and discoverability. Canva and Hootsuite for social.
WordPressElementorHubSpot
SalesforceGA4GTM
SEMrush
Zapier
Kinsta